Marketplace Capital — Obsessed With Marketplaces

Marketplace Capital is an early-stage venture capital fund focused exclusively on marketplaces and network-effect businesses. We invest $100K–$250K in pre-seed, seed, and early-stage marketplace founders across healthcare, consumer, the future of work, and AI.

Investment Thesis

When marketplaces work, they create the largest outcomes in all of venture investing, yet they are enormously difficult to build. We spot breakout marketplaces early, including the next generation of AI-powered marketplaces, and help founders build them into category-defining companies.

The Strategy

We are the most dedicated fund in the space, with the largest community of marketplace founders and operators. While we primarily invest at the Pre-Seed and Seed stages, we collaborate with marketplace investors at every stage and connect founders to the capital, talent, and support they need to scale.

The Unfair Advantage

Our unfair advantage is the Everything Marketplaces community, paired with proprietary playbooks, resources, and a world-class network. We help founders hire, fundraise, and amplify their announcements at scale.

Key Stats

35+ marketplaces backed
$100K–$250K initial check size
3,000+ members in the largest marketplace community

Partners

Andrew Blachman, Partner

20+ years as a marketplace operator, leading and scaling GetMeIn! (a ticketing marketplace acquired by Ticketmaster), and investor in Outdoorsy, SeatGeek, Fora Travel, and 15+ marketplaces prior.

Mike Williams, Partner

Founder of Everything Marketplaces, the largest community for marketplace founders, and previously started Studiotime (a marketplace for booking music studios acquired in 2020).

Fund I Portfolio — 35+ Marketplace Investments

Our Fund I portfolio spans 35+ marketplaces across healthcare, consumer, the future of work, and AI.

Featured Portfolio Companies

Solace (Healthcare) — A healthcare advocate marketplace helping patients navigate care and insurance.
Palmstreet (Consumer) — A live shopping app for plants, turning a niche hobby into real-time demand.
Leland (Education) — A marketplace for admissions and career coaching from experts who have been there.
Berry Street (Healthcare) — A marketplace for licensed dietitians, unlocking access to expert nutrition care.
Laborup (Future of Work) — An AI-powered talent marketplace for America's industrial and manufacturing workforce.
TeachMe.To (Education) — A marketplace for hiring coaches across sports, music, and creative skills.

Additional Portfolio Companies

Snag (Consumer) — An AI-native sublet marketplace for Gen Z.
Morty (Consumer) — A marketplace for discovering and booking escape rooms and immersive experiences.
CNaught (Climate) — A carbon credits platform for verified, science-backed carbon offset portfolios.
HALO (Healthcare) — A healthcare staffing marketplace connecting vetted medical professionals with practices.
Hetal Retail (Retail) — A retail intelligence platform using computer vision and shopper networks to audit shelf compliance.
Homeroom (Education) — A marketplace for after-school enrichment.
Sanctum (Healthcare) — An AI platform unifying sales and operations for home care and post-acute providers.
Attend (Consumer) — A ticketing marketplace powering inventory delivery for sports and entertainment brands.
Sotira (Retail) — A marketplace connecting surplus inventory with vetted secondary buyers and nonprofits.
Bumo (Consumer) — An on-demand child care marketplace for instantly booking vetted care and camps.
TandemStride (Healthcare) — A healthcare marketplace connecting trauma survivors with peer support and care partners.
Moona Health (Healthcare) — A virtual sleep care clinic delivering insurance-covered CBT-I with licensed clinicians.
Toothio (Healthcare) — A dental practice labor marketplace solving staffing for hygienists and practices.
Squad (Future of Work) — A recruiting marketplace turning a network of expert recruiters into a single AI-driven point of contact.
Rejigg (SMB) — A marketplace for buying and selling small, vetted businesses.
Rosie (Consumer) — A membership marketplace matching families with vetted Pros for weekly house management and back-up childcare.
Rare Candy (Consumer) — A marketplace for trading and auctioning collectible cards: Pokémon TCG, MTG, and Yu-Gi-Oh.
HomeBoost (Consumer) — A DIY home energy assessment platform helping homeowners find leaks and cut energy bills.
Piston (Fintech) — A cardless digital payment platform for fleet fueling.
Blueberry (AI) — AI agents that turn social interactions into revenue for consumer brands.
Cactus (AI) — An AI revenue engine for home service businesses.
Thinkline (AI) — Voice agents that gather information at scale.
Layers (AI) — A growth platform for consumer apps.
Ace Waves (AI) — An AI customer support platform deploying digital agents that resolve up to 80% of customer requests.
Tin Can (Hardware) — A Wi-Fi landline phone for kids.

How We Support Founders

Community access — Everything Marketplaces, 9,500+ posts from operators who have built and scaled marketplaces.
Resources — Playbooks, guides, and workshops built for marketplace founders.
Direct support — Weekly office hours with other founders and marketplace experts.
World-class network — A curated network of operators for hiring, fundraising, partnerships, and beyond.
Events — Online and offline events every week bringing together founders, operators, and investors across the globe.
Amplification — Announce launches and milestones through our reach across the marketplace ecosystem.

Our LPs

Our LPs include the most notable marketplace funds and institutional investors, alongside founders and operators who built the world's leading marketplaces, including Andrew Chen / a16z, FJ Labs, Craft Ventures, Airbnb, DoorDash, eBay, Uber, Alibaba, and Zumper.

"Andrew and Mike are building up a recognizable name in the world of marketplaces. They have proven their ability to attract exceptional founders and deal flow for us at FJ Labs." — Fabrice Grinda, Founding Partner, FJ Labs

Investment Focus

Stage: Pre-seed, seed, and early-stage
Check size: $100,000–$250,000 initial
Sector: Marketplaces and network-effect businesses only
Verticals: Healthcare, consumer, future of work, AI, education, climate, fintech, retail, SMB
Geography: Primarily US, open to global marketplace founders

Apply

Marketplace founders can apply for investment through our application pipeline. Visit our For Founders page to learn about our criteria and submit an application.

Contact

General inquiries: contact@marketplace.capital
Founders: apply through the site at /founders
LPs: request materials through the site at /lps
Portfolio jobs: /jobs

Key Pages

Home — Firm overview, investment thesis, portfolio, and founder application pipeline
For Founders — Investment criteria, application process, and resources for marketplace founders
For Limited Partners — Fund strategy, track record, and LP materials request
Portfolio Jobs — Open roles across our portfolio companies